Profit Margin & Markup
Enter what an item costs you and what you sell it for. See the profit, the margin (share of the price) and the markup (share of the cost).
- Margin
- –
- Markup
- –
- Profit per item
- –
How it is calculated
- Profit = price − cost
- Margin = profit ÷ price × 100
- Markup = profit ÷ cost × 100
Worked example
Buy at 80, sell at 100.
| You enter | |
|---|---|
| Cost | 80 |
| Selling price | 100 |
| You get | |
| Margin | 20.00% |
| Markup | 25.00% |
| Profit per item | 20 |
Questions
Margin or markup: which one matters?
Both describe the same profit. Margin is out of the selling price, markup is out of the cost, so markup is always the bigger number when you make a profit.
Sources and checks
Last checked: 12 October 2026. This calculator passes 3 automatic tests before every release.
Results are estimates for information only and are not financial, tax or legal advice. Check important figures with a qualified professional before you act on them.